Excitement is brewing in Melbourne as the Formula 1 season opener approaches, marking the return of the ‘Atlassian Williams Fan Zone Presented by Kraken’ to Fed Square for the third consecutive year. The Fan Zone, commencing on March 10th, promises a thrilling experience for F1 enthusiasts, offering a unique opportunity to engage with the team and its partners through various interactive activities and exclusive access to the world of motorsport.
Located at the iconic Fed Square in Melbourne, the Fan Zone is set to captivate fans, both seasoned and new, with a lineup of engaging events. To participate in this exclusive experience, fans are required to download the Atlassian Williams Racing App, register for their Driver Card, and present it to team members for entry. The app also serves as a gateway to the latest event updates and additional chances to win exciting prizes.
Throughout the week, attendees can look forward to engaging Q&A sessions with key figures such as Atlassian Williams Racing F1 driver Carlos Sainz, Williams Racing Academy Driver Luke Browning, and Team Principal James Vowles. The Fan Zone offers a myriad of activities, including challenging the fastest lap times on Esports simulators at the Albert Park Grand Prix Circuit, exploring the FW47 show car up close, and delving into the world of the team’s partners.
One of the highlights of the event is the opportunity to interact with presenting partner Kraken, where fans can learn about their Exchange, the Grid Pass, and new wallet features. Moreover, attendees can participate in interactive games like the Reaction Ring, Plinko, and Buzzer Game to win exciting prizes. The Fan Zone also features immersive experiences such as operating Komatsu’s haul truck simulator and testing reflexes in the Career Catch Challenge.
For those seeking merchandise and memorabilia, the 2025 Atlassian Williams Racing team collection, along with special Melbourne race week exclusives, will be available for purchase with a 10% discount. Fans can also try their hand at the batak machine to challenge their reaction times and shop for a variety of team merchandise.
Moreover, the Fan Zone offers ample opportunities to win prizes, with daily competitions for the quickest drivers on the simulators, culminating in a grand final streamed live worldwide. The event will be held at the Atrium, Fed Square, Flinders St, Melbourne VIC 3000, Australia, from Monday 10th to Sunday 16th March, with varying opening hours throughout the week.
The return of the ‘Atlassian Williams Fan Zone Presented by Kraken’ to Melbourne signifies a celebration of motorsport enthusiasm, bringing together fans and racing aficionados in an immersive and engaging environment. As Melbourne gears up for the Formula 1 season opener, the Fan Zone promises a week filled with excitement, interactive experiences, and exclusive insights into the world of Atlassian Williams Racing.
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