When Racing NSW sought investors for The Everest, the world’s richest horse race, the selection of Mulberry Racing, headed by businessman Michael Gregg, was unexpected. Gregg, known for his involvement in various ventures, including tech and private equity, emerged as the mystery investor granted a slot in the Australian racing event.
Michael Gregg’s journey into horse racing began with a phone call to respected trainer Brad Widdup in 2019. This call marked the start of a partnership that led to the formation of Mulberry Racing, with the distinctive bumblebee colors reflecting Gregg’s ties to the University of NSW Cricket Club.
Widdup, facing a pivotal moment in his training career after the fallout with a major owner, found a new ally in Gregg. Their collaboration commenced modestly with a single horse, The Grundler, before progressing to notable successes with horses like Jedibeel, a G2 Challenge Stakes winner.
Gregg’s success in horse racing mirrors his acumen in investment, having made a fortune through early investments in companies like WiseTech Global. His unconventional approach to acquiring The Everest slot aligns with the race’s ethos of innovation and diversity among stakeholders.
Mulberry Racing’s focus on data-driven breeding and racing sets them apart in the industry. Led by Gregg’s grandson, Lachlan Sheridan, the team leverages technology and gene-testing to enhance their selection process and training methods, echoing a broader trend of incorporating science and technology in horse racing.
With ambitions to field their own competitive horse in The Everest in the coming years, Mulberry Racing’s entry into the prestigious event signifies a shift towards technology-driven strategies in the sport. Their undisclosed investment in the slot hints at a commitment to reshaping the race’s promotion and engaging a new generation of racing enthusiasts.
As Mulberry Racing expands its operations across Australia and the United States, their collaboration with trainers like Brad Widdup underscores a shared commitment to prioritizing the welfare of the horse. The infusion of tech-driven approaches in breeding and training reflects a broader industry trend towards embracing innovation.
While Mulberry Racing’s exact plans for promoting The Everest remain under wraps, their emphasis on technology and modern methods hints at a potential shift in how horse racing events are marketed and experienced. With an eye towards the future, Mulberry Racing’s entry into The Everest represents a fusion of tradition and innovation in the sport.
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