Racing Victoria and the Foxtel Group have announced a new multi-year broadcast partnership, extending the showcasing of Racing.com across Foxtel Group’s subscription platforms, including Foxtel and Kayo Sports.
The partnership marks a significant development as Racing.com becomes available to the entire Foxtel Business commercial distribution network, expanding its reach to various businesses such as hotels, cafes, gyms, hospitals, aged care facilities, mining sites, and workforce accommodations.
The agreement ensures that Racing.com will continue to be broadcast in high definition on Channel 529 to all Foxtel viewers, as well as via the Foxtel Now and Foxtel GO platforms, offering dedicated 24/7 thoroughbred racing coverage.
Racing.com, owned and produced by Racing Victoria, features live racing action from Victoria, along with races from South Australia, Western Australia, Hong Kong, and prestigious events from the UK. The recent addition of Western Australian thoroughbred race meetings on Racing.com has further enhanced its appeal in the west.
Racing Victoria’s Chief Executive, Aaron Morrison, expressed enthusiasm about the extended partnership with the Foxtel Group, emphasizing the importance of expanding coverage of Victorian racing and engaging with a diverse audience across different platforms.
Foxtel Group’s Head of Sport and Content Partnerships, Nic Goard, highlighted the commitment to showcasing Australian thoroughbred racing through the collaboration with Racing.com, providing subscribers with premium racing coverage and events alongside a wide range of sports content.
The partnership also includes the availability of Racing.com to all Foxtel Business customers for the first time, excluding licensed venues, demonstrating a strategic move to broaden the channel’s accessibility across various commercial sectors.
Both Racing Victoria and the Foxtel Group expressed eagerness to deepen their partnership in the coming years, with a focus on enhancing the viewer experience and bringing audiences closer to the thrilling action of thoroughbred racing.
The extended broadcast agreement signifies a significant step forward in promoting and celebrating the excitement of horse racing, catering to the diverse preferences of sports enthusiasts and expanding the accessibility of racing content to a broader audience.
As the landscape of sports broadcasting continues to evolve, partnerships like the one between Racing Victoria and the Foxtel Group set a precedent for delivering engaging and comprehensive coverage of racing events, enriching the viewing experience for fans across different platforms.
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